Sustainability accreditation system could potentially bolster hotel visitor numbers, study reveals
Implementing a sustainable accreditation system similar to food and service quality ratings could potentially help bolster hotel visitor numbers, a recent survey commissioned by energy supplier E.ON has been able to suggest.
The survey of 2,000 people – which aimed to gauge public opinion on sustainability within the hospitality sector – revealed that almost a third of hotel guests want an accreditation system linked to sustainable practices to be implemented across hotels and B&Bs; with 50% revealing that the sustainability and energy use of a hotel is “important to them”.
The survey revealed that 19% of guests would recommend a hotel if it used renewable energy sources, while 17% would also be swayed by energy efficiency measures such as low-energy lighting. Around half of respondents would be willing to become an “eco-customer” and adopt environmentally beneficial actions such as single towel use and low energy and hot water consumption in exchange for a 10% price discount.
Despite one in ten guests calling for smart thermostats and monitors to be introduced to measure energy consumption in rooms, a third revealed that they use more energy in hotels than they normally would at home.
E.ON’s head of business energy solutions Phil Gilbert said: “The changes in travelling habits and the demands of guests will have a significant impact on hotels both small and large. Hotel owners and managers can consider ways of how to incentivise their guests to keep their energy use down, and to ensure their energy systems are as efficient as possible.
“Cutting down waste, using smart technology to manage buildings and possibly generating their own power are all options for hotels to consider and E.ON can help throughout the whole process from concept to management.”
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